Most of the money in Greek short-term rental gets made in about a hundred days a year. Official data shows just how concentrated the season really is, and the shape of that curve should drive almost every pricing decision a host makes.
When is peak season for Airbnb in Greece?
August is the single busiest month for short-term rental in Greece, accounting for 18.8% of all rental days in 2024, with July close behind at 17.1%.
Together, June through October account for 60.8% of the entire year’s rental activity. The other seven months of the year — November through May — share the remaining 39.2% between them.
Monthly share of Greek short-term rental activity, 2024
| Month | Share of annual rental days |
|---|---|
| January | 3.2% |
| February | 2.8% |
| March | 4.0% |
| April | 5.7% |
| May | 7.7% |
| June | 11.7% |
| July | 17.1% |
| August | 18.8% |
| September | 13.3% |
| October | 7.8% |
| November | 4.2% |
| December | 3.7% |
How much quieter is winter than summer?
August generates 6.7 times more rental activity than February, the quietest month of the year, and the six months from November to April combined account for just 23.6% of the year.
This is not a market with a long shoulder season on both sides of summer. It rises steeply from April, peaks hard in July and August, and falls away almost as steeply through September and October. The curve is closer to a single spike than a broad plateau.
What does this mean for pricing?
Given that August alone carries nearly a fifth of the year’s demand, the difference between an August night correctly priced at peak and one priced as an average summer night is one of the largest single levers a Greek host controls.
A property that treats June, July, August and September as a single “summer rate” is very likely underpricing August and overpricing June. The data suggests at least three, and ideally four, distinct rate tiers across the season: a build-up through May and June, a hard peak in July–August, a step down in September, and a long low tier from October through April.
Does this pattern hold everywhere in Greece?
The national curve is dominated by the islands and coastal destinations that make up the bulk of Greek short-term rental supply, but it does not describe every market equally.
Athens and Thessaloniki, which have year-round demand from business travel, city breaks and events, run closer to 96 and 84 median booked nights a year respectively — a much flatter curve than the national picture implies. Island markets in the Cyclades, by contrast, are the ones actually producing the sharp August spike, with median occupancy of 42 to 66 nights concentrated almost entirely into the same five-month window shown above.
A host in a seasonal island market should treat this national curve as close to their own reality. A host in Athens or Thessaloniki should treat it as a much weaker version of what they experience.
What does this mean for revenue planning?
For an island property, close to two-thirds of annual income needs to be generated in five months, which means the cost of a single lost week in July or August is far higher than the cost of a lost week in November.
This has direct implications for maintenance scheduling, host availability, and how aggressively a property is priced to guarantee bookings versus held out for a premium late booking. Blocking calendar time for renovation or personal use is far more expensive in June through September than at any other point in the year, even though the nightly rate looks similar.
Frequently asked questions
What is the busiest month for Airbnb in Greece?
August, accounting for 18.8% of all rental days in 2024, followed closely by July at 17.1%.
What percentage of Greek Airbnb bookings happen in summer?
60.8% of all rental days in 2024 occurred between June and October.
How quiet is the off-season for Greek Airbnbs?
November through March combined account for only 14.6% of annual rental activity, and August generates 6.7 times more activity than the quietest month, February.
Is Greek Airbnb seasonality the same everywhere?
No. Island markets in the Cyclades show a sharp, narrow peak closely matching the national curve, while Athens and Thessaloniki have much flatter, more year-round demand.
About this data
Monthly seasonality figures are from the Hellenic Statistical Authority’s experimental statistic on short-term rental accommodation operating through digital platforms, covering 2024, the most recent year for which a full monthly breakdown has been published.
Related: Greece Airbnb Market Statistics, Cyclades Airbnb Guide, Athens vs Thessaloniki Airbnb.
Greek BnB Data provides insights for property owners and investors across Greece. Brothers Consulting manages short-term rental properties in Porto Heli, Ermionida, Argolida and Thessaloniki, Greece.