If you own a property in Thessaloniki and you’re thinking about listing it on Airbnb, the first question is always the same: how much can I actually make?
We analyzed data from 2,809 active Airbnb listings in Thessaloniki — properties with at least 10 reviews — to give you a realistic picture. Here’s what the numbers say.
The typical Thessaloniki host
The median Airbnb host in Thessaloniki earns $4,800 per year — about $400 per month. They charge $55 per night and are booked for 84 days out of the year.
That’s a reasonable side income, but it’s far from passive. And it’s not the full picture.
The real story is what separates the average host from the top performers.
Airbnb Thessaloniki Earnings — What Separates Top Hosts from Average
The difference between a typical host and a top performer in Thessaloniki is not what most people expect.
The top 25% of hosts earn more than $9,180 per year. The top 10% earn more than $13,500. Here’s how they compare to the typical host:
The price difference is only $14 per night — 27% more. But the occupancy difference is 210 vs 60 days — 3.5 times more.
Top earners are not charging dramatically more. They are booked for dramatically longer. That’s the real insight.
A property that is booked 210 days a year requires active, professional management. Pricing needs to be adjusted constantly. Reviews need to be maintained. Response times need to be fast. Listings need to be optimized.
This is the difference between a property that earns $400 a month and one that earns over $1,000 a month.
Which neighbourhoods perform best
Location matters — but perhaps not in the way you’d expect.
Due to the 2026 license freeze in central Thessaloniki, the most relevant neighbourhoods for new investments are outside the restricted zone. Here’s how they compare based on median annual revenue: